How to Start a Fulfilling Career as a Freelance Digital Marketer -

How to Start a Fulfilling Career as a Freelance Digital Marketer -Do you want a career in a fast-growing industry with opportunities for just about everyone? Where you can find a job as a creative, techie, or even as a mathematician?Do you want a career where you can work with a stable company or have the freedom to work at home, or even go freelancing?Digital absatzwirtschaft might be the career for you.What is Digital absatzwirtschaft?Traditional absatzwirtschaft, as most people know it, is about reaching out to your audience wherever they may be. Print ads, billboards, TV commercials, and radio advertisements are all traditional marketing channels.Digital marketing has a similar goalthe only difference is the choice of media. As the name implies, digital marketing connects businesses to their audience via digital channels, such as social networks, emails, websites, and mobile phones.How Much Do Digital Marketers Earn?A digital marketers salary depends on their specialty and level of expertise. Below is the average annual salary for various digital marketing positions in the US, according to Paysa Social Media absatzwirtschaft Manager $68,553 SEO Specialist $69,062 Digital Marketing Manager $82,450 Data Analyst $82,965 Website planer $55,150 Copywriter $68,618Are You Ready to Start a Career in Digital Marketing?1. StudyNow that Ive got you hooked or at least intrigued by the possibility of a career in digital marketing, lets talk about what you need to do before departureing down this path.The great thing about this industry is it encompasses a wide array of tafelgeschirrs, so even people with no formal education in marketing can get a job.Personally, my educational hintergrund is in hospitality management while my professional history is in management and finance. Would you believe I now work as a copywriter and social media specialist? Dont worry if you dont have the right degreein some roles, a degree in mathematics or finance, arts, or IT is preferred ins tead of marketing.Below is a list of services or specialties under the digital marketing umbrella Affiliate Marketing App Marketing Content Marketing Conversion Rate Optimization (CRO) Copywriting Funnel Building Growth Hacking Lead Generation Pay Per Click (PPC) Search Engine Optimization (SEO) Website Analytics Website DesignFor beginners with no digital marketing background, its easier to get a basic understanding of the different services first before deciding on a career path.Youll find that some of these skills may be related to your education or existing skills. For instance, those with a background in finance or mathematics can work in website analytics or PPC roles.Unfortunately, the world of digital marketing is so saturated with information that it can be confusing for a beginner to find the right place to departure. I recommend you start your learning with industry-leading publications, such as Marketing Land Search Engine Land Moz Academy Copyblogger HubspotYou can also read free guides on the different specialties mentioned above Beginners Guide to Content Marketing Facebook Marketing Course Email Marketing Course SEO Guide to Creating Viral Linkbait and Infographics Social Media Marketing Training The Beginners Guide to SEO The Definitive Guide to Growth Hacking How to Use Google Adwords Understanding the Marketing Funnel2. Pick a SpecialtyDont be a jack-of-all-trades. Pick one or two skills that complement each other and specialize in those services instead. For instance, copywriting and social media marketing go together because social media marketers often do lots of writing. Funnel building and PPC skills also go well together as PPC specialists often have to build funnels for lead generation and product campaigns.Specializing in one or two skills will also make it easier for you to promote your services, and keep up to date with changing trends in this fast-paced industry.3. Build Your PortfolioNow that youve chosen your core competencies, its time to flex your muscles and start practicing them. Knowing how to do SEO or promote stuff on social media isnt the same as applying it on a real project. Fortunately, you dont need to find a paying client to start practicing your skills.You can do this for yourself. Start improving your existing social media profiles to get more views and followers. Doing this will not only increase your chances of getting a job in this niche, but youll also have solid proof to show potential clients. You can also offer design services or PPC services to friends with no digital marketing background.Now you might think that working for free is akin to devaluing yourself. You might think that you dont need a portfolio because youre not starting a digital marketing agencyyoure just one partie trying to get a job.But it doesnt matter if youre one person offering one service. Digital marketing is a competitive industry, so you need to present yourself as a professional business selling premium serv icesonly then will other companies treat you as such. The first step in making that happen is building a portfolio with tangible proof showing you have the skills you claim to have.Dont worry you only need to do this until you have enough samples for your portfolio. Some applicants dont even need to work for free if their former job is closely related to the digital marketing skill they want to break into. They can just repurpose samples from their previous job.4. Decide What to ChargeWhat you charge as a monthly salary or freelancing rate can platzdeckchen up your career for success, or take it down a long road of financial troubles.The easiest way to determine your rate is to research what other people with your skills are charging and use that as a starting point.You have to be honest. Dont compare yourself to someone with five years of experience under their belt if youre just starting out.If you decide to do this as a freelancer, dont make the mistake of basing your rate from y our annual salary. If you were earning $50,000 annually or about $25/hour, you cant just assume that as your hourly rate. That computation doesnt account for additional expenses such as health insurance, electricity, laptop, and internet connection, which you have to pay on your own if you work at home or freelance.5. Find ClientsYou now know the services you want to offer and what you want to earn. Now youre finally ready to earn some moneyYes, finding a job in a new industry wont be a walk in the park and youll probably have to spend lots of time applying for jobs.Dont lose heart.Below are three common methods digital marketers use to find work Ask friends and family for referrals Talk to or email your colleagues and friends to let them know that youre working in a new industry. Ask them to recommend you to anyone they know who might be in need of your services. Work with digital marketing agencies Digital marketing agencies hire a combination of full-time staff and freelancers, w hom they work with on an as-needed basis. You can easily find them by doing a Google search for digital marketing agencies in your area and then checking if they have an opening for someone with your skills. Working with an agency is a great way to build a portfolio, while learning how the different areas of digital marketing work together to promote a business. Browse job boards Did you know that there are tons of job boards where you can find digital marketing jobs?Job boards LinkedIn Jobs Media Bistro FlexJobs Problogger ClearVoice Marketplace RemoteOK Upwork 99designs6. Close the DealForget what youve previously heard about negotiations. Its not about sleazy tactics, hardcore sales, or trickery, its an open dialogue between a service provider (you) and a business in need of said services.Tons of materials exist on this subject, so youll have to test a few techniques to see which work for you. Here are some guides to help you get started 6 Things You Should Negotiate for as a Fre elancer (That arent Money) How to Negotiate Your Salary via Email (With Killer Tips + Examples) How I Quit My Job (Cold-Turkey) and Made My First $10,000 Freelancing in 90 Days How to Close a Deal With a Big Client Get Even the fruchtwein Resistant Prospect to Say YesNever Stop LearningDigital marketing is a fast-paced industry that can change at a moments notice because of evolving technology and changing trends. So dont rest on your laurels after landing a few clients.Keep learning, keep hustling. Only by keeping yourself competitive will you move up and earn more money. Dont rely on your employer to teach you new skillsthey dont have the time and in some cases, the resources to teach you. If you want to earn more, you have to be proactive in training yourself.Do you have any questions about starting a career as a digital marketer? Give me a shout in the comments section.Are you tired of your resume being rejected by applicant tracking systems? I know how frustrating it is to subm it your resume and receive no response. I hate seeing qualified people never breakthrough the screening process. It shouldnt be that way. Thats why I created this guide and I encourage you to download the FREE PDF so you can start seeing better resume response ratesCharley is a freelance copywriter and content marketer specializing in recruitment and entrepreneurship. When shes not stringing words for her latest copywriting project, youll find her starting another side business, or planning yet another trip.